Tuesday, August 25, 2009

Chick-fil-A Kicks Off 2009 College Football Season with FREE Chicken Sandwich Giveaway, Interactive Website for Fans

/PRNewswire/ -- In celebration of the second-annual Chick-fil-A Kickoff football game, Chick-fil-A restaurants nationwide will offer a free Chick-fil-A Chicken Sandwich to any customer wearing any sports-related apparel on Labor Day, Monday, Sept. 7.

The Chick-fil-A Kickoff Game, pitting the University of Alabama against Virginia Tech, will be held at 8 p.m. (EDT) on Saturday, Sept. 5, at the Georgia Dome in Atlanta and will be televised nationally on ABC. The following Monday, Sept. 7, from 10:30 a.m. to 8 p.m., customers are encouraged to visit any participating Chick-fil-A restaurant wearing their favorite sports-related apparel to receive a free Chick-fil-A Chicken Sandwich. Appropriate attire includes any article of clothing with a sports team logo - from a little league uniform to a favorite professional or collegiate jersey, hat, t-shirt, socks or other accessory.

"Last year's inaugural Chick-fil-A Kickoff Game was a huge success, and we are thrilled to see the excitement building for this year's event," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "This promotion has proved to be a great way to celebrate the beginning of college football season, and what better way to celebrate than giving away the Original Chick-fil-A Sandwich?"

In addition to leveraging the Chick-fil-A Kickoff Game broadcast on ABC, Chick-fil-A has developed an online campaign to further promote the sandwich giveaway. On Aug. 24, the chain will launch www.ChickenWave.com where fans can create a virtual version of a stadium fan "wave" for a chance to win various Chick-fil-A prizes. The site incorporates photos of fans' faces and allows users to invite friends to join their "section." The first 250,000 people to join the Wave will receive a coupon for a free Chick-fil-A Chicken Sandwich, and the next 750,000 fans who join will receive a coupon for a free Coke Zero. From Aug. 24 - Oct. 31, the chain will conduct a daily drawing among all Chicken Wave users for a $50 Chick-fil-A Gift Card. In addition, Chick-fil-A will reward the largest Wave section with a free 2010 Chick-fil-A Cow Calendar (which includes monthly coupons redeemable for free Chick-fil-A food).

Last year, the Chick-fil-A Kickoff Game between then No. 9 Clemson and No. 24 Alabama delivered a sold-out Georgia Dome and a prime-time broadcast on ABC, drew the attention of the national media, earned an appearance by ESPN's College GameDay built by the Home Depot and helped springboard Alabama to an eventual No. 1 ranking. The Chick-fil-A Kickoff Game also provided each university an academic scholarship of $50,000 Chick-fil-A has also been the title sponsor of the Chick-fil-A Bowl (formerly the Chick-fil-A Peach Bowl) since 1997 and has helped grow the event to become one of the most competitive and highly viewed games during the collegiate bowl season.

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