Coca-Cola Honors 20 Inspiring People as U.S. Torchbearers for Vancouver 2010 Olympic Winter Games

Kudos to the following Georgia residents for being selected as torchbearers:

Crystal Hardy, 20 (Dublin, GA): Crystal co-founded Green Teens, a
local recycling program for PET1 bottles that donates the proceeds to
local schools.
Taylor LeBaron, 17 (Ball Ground, GA): Taylor authored a book entitled,
"Cutting Myself in Half," about his personal weight loss journey and
how he reduced his weight from 297 lbs. to 145 lbs., using a
self-developed, teen-oriented fitness program.
Liz Burns, Senior National Sales Executive, Coca-Cola North America
(Atlanta, GA): As incoming president of the board of directors for the
Cystic Fibrosis Foundation's Georgia Chapter, Liz chairs one of the
largest fundraising events, Chocolate, which has helped raise more
than $500,000 for cystic fibrosis research. She also mentors a local
family through Big Brothers, Big Sisters.
Jed Selkowitz, Director of Entertainment Marketing, Coca-Cola North
America (Atlanta, GA): Jed is dedicated to raising awareness of lupus.
Through his work as a Board Member of the Georgia chapter of the Lupus
Foundation of America, he has helped raise more than $600,000 to
support lupus awareness, advocacy and research.

/PRNewswire/ -- Coca-Cola has chosen 20 inspiring people to be Torchbearers for the Vancouver 2010 Olympic Torch Relay. The U.S. Torchbearers were selected because they each use their passion for positive living to affect meaningful, enduring changes in local and global communities.

The Torchbearers will carry the Olympic Flame through Calgary, Canada, on January 18-19, 2010 as it makes its way to Vancouver and the Opening Ceremony for the 2010 Olympic Winter Games on February 12, 2010. The Olympic Torch Relay, presented in part by Coca-Cola, will last for 106 days, cover more than 27,000 miles (45,000 kilometers) and link together more than 1,000 communities and places of interest throughout Canada.

Torchbearers were selected because of their commitments to sustainably promoting three aspects of positive living, including:

Balanced Living - staying active and physically fit while having fun with family and friends

Community - working to make good things happen for people throughout the community

Recycling - helping the planet by recycling or donating time to a recycling program in the community or school

Among those chosen to carry the Flame are 10 teens, five leaders from national health organizations, three Coca-Cola North America employees and Olympic gold medalists Shawn Johnson and Steven Lopez, who are part of the Coca-Cola "Six Pack" of Olympic athletes and competed in the 2008 Olympic Games in Beijing. People can view the Torchbearers' route and learn more about their personal stories by visiting www.LivePositively.com.

"These inspirational people have shown remarkable dedication in encouraging others and making a positive difference in so many lives, traits that Coca-Cola has long embraced. Coca-Cola is saluting these champions of positive living by recognizing them with the special opportunity to carry the Olympic Flame," said Celeste Bottorff, Vice President of Living Well, Coca-Cola North America.

"I'm so impressed by the positive and diverse influence my fellow Torchbearers have had in communities across America," said Steven Lopez. "It is going to be an honor to pass the Flame to one of these inspirational individuals and celebrate the importance of wellbeing, community, unity and the Olympic Spirit."

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NASCAR® Driver Kyle Petty Comes Through for Fans Around the Country with Offer of Free Coke Zero

BUSINESS WIRE--For several members of the Coca-Cola Racing Family, a victory in the inaugural Coke Zero 400 Powered By Coca-Cola was so close they could taste it. Although the drivers were unsuccessful in their bid to take the checkered flag, millions of fans in the U.S. still have an opportunity to get a “Taste of Victory” of their own.

Through the Coke Zero “Taste of Victory” program, if one of the 13 drivers sponsored by Coca-Cola won the Coke Zero 400, fans would be able to enjoy the Real Coke Taste and Zero Calories of Coke Zero for free. Even without a victory, Kyle Petty – a founding member of the Coca-Cola Racing Family and analyst in the TNT broadcast booth for the race – announced that in celebration of the inaugural Coke Zero 400 at iconic Daytona International Speedway, fans would still be able to receive free Coke Zero.

Any U.S. resident 13 years of age or older can simply visit www.CokeZero.com through July 13 and follow the instructions to receive a coupon for a free 20-ounce bottle of Coke Zero (1). In addition to quenching their thirst, fans can help support a charity close to the hearts of Coca-Cola Racing Family drivers. Coke Zero will donate $1 to the Victory Junction Gang Camp on behalf of the first 10,000 people who visit CokeZero.com to request a free coupon.

Founded by Petty and his wife Pattie in honor of their late son Adam, the Victory Junction Gang Camp enriches the lives of children with chronic medical conditions or serious illnesses by providing life-changing camping experiences that are exciting, fun and empowering, in a safe and medically sound environment.

“It’s pretty sweet to share the real Coke taste and Zero calories of Coke Zero with fans around the country,” said Kyle Petty. “I hope to see millions of people visit CokeZero.com to claim their free 20-ounce bottle and join me in celebrating an exciting Coke Zero 400.”

Coca-Cola Racing Family drivers participating in the “Taste of Victory” program included Tony Stewart, Kevin Harvick, Jeff Burton, Denny Hamlin, Mark Martin, Greg Biffle, Elliott Sadler, Jamie McMurray, Bobby Labonte, Michael Waltrip, Clint Bowyer and David Ragan. Terry Labonte also was eligible as the driver of the #45 Petty Enterprises Dodge.

“We were really rooting for one of our drivers to get to Victory Lane and deliver a taste of victory to people across the U.S.,” said Bill Kelly, senior vice president, Coca-Cola Brands, Coca-Cola North America. “In the end, it was a great race and that’s reason enough to follow through with our offer to give away free Coke Zero and to continue our support of Kyle Petty’s Victory Junction Gang Camp.”

The “Taste of Victory” program is one of many ways Coke Zero has taken a prominent role in NASCAR® this year. Title sponsorship of the Coke Zero 400 Powered By Coca-Cola serves as the centerpiece for the brand’s expanded presence in the sport. In addition, marketing efforts have included the launch of Coke Zero’s first-ever NASCAR®-themed advertising campaign, driver appearances, high-visibility track signage, at-track sampling and much more – all promoting the brand’s core message – Coke Zero has “Real Coke Taste and Zero Calories.”

With a current share of 1.5%, Coke Zero is the only sparkling beverage brand of 350 launched since 2001 to surpass and maintain a 1% market share. By using irreverent, humorous communication and delivering Real Coke Taste and Zero Calories, Coke Zero has established a strong connection with young adult males and achieved the highest trial of any recently launched Coca-Cola North America brand.

The debut of the Coke Zero 400 Powered By Coca-Cola is part of a 10-year sponsorship agreement between Coca-Cola North America (CCNA) and International Speedway Corporation (ISC). Through a variety of track partnerships, brands from CCNA will be refreshing fans at 13 race tracks in 2008 before expanding to 17 race tracks by 2012. Coca-Cola is the official sparkling beverage of NASCAR® and has been involved with stock car racing for more than 40 years. A signature part of Coca-Cola’s innovative NASCAR® program is the Coca-Cola Racing Family – a collection of veteran drivers and rising stars.

(1) Coupons for free 20-ounce bottles of Coke Zero will be redeemable until September 1, 2008 at participating retailers across the country where Coca-Cola products are sold. Limit is one coupon per person. All U.S. residents 13 years of age or older are eligible.

It’s Free Coke Zero for Fans Across U.S. If One of 13 NASCAR® Drivers Wins Inaugural Coke Zero 400 at Daytona

BUSINESS WIRE--For members of the Coca-Cola Racing Family, each victory in a NASCAR Sprint Cup Series™ race is traditionally followed by a thirst-quenching chug of an ice cold Coke Zero in the winner’s circle. This weekend, 13 of the sport’s top drivers will attempt to give fans around the country their own “taste of victory” by taking the checkered flag in the inaugural Coke Zero 400 Powered By Coca-Cola at Daytona International Speedway (July 5, 8:00 p.m., TNT).

The Coke Zero “Taste of Victory” program will give fans an added incentive to pull for their favorite Coca-Cola Racing Family members during this weekend’s race. If any one of 13 drivers sponsored by Coca-Cola wins, people across the United States will be able to enjoy the Real Coke Taste and Zero Calories of Coke Zero for free.

Participating Coca-Cola Racing Family drivers include Tony Stewart, Kevin Harvick, Jeff Burton, Denny Hamlin, Mark Martin, Greg Biffle, Elliott Sadler, Jamie McMurray, Bobby Labonte, Michael Waltrip, Clint Bowyer and David Ragan. Terry Labonte also is eligible as the driver of the #45 Petty Enterprises Dodge and substitute for Coca-Cola Racing Family member Kyle Petty, who is in the TNT broadcast booth this weekend.

Coca-Cola drivers have won the July race at Daytona five of the last six years – including McMurray’s victory last season – and currently hold six of the top 12 spots in the NASCAR Sprint Cup Series™ point standings.

If a Coca-Cola Racing Family driver takes the checkered flag Saturday night, fans will be able to visit www.CokeZero.com July 5 through July 13 and follow the instructions to receive a coupon for a free 20-ounce bottle of Coke Zero (a).

“Coke Zero is the only soft drink that delivers real Coke taste and zero calories, and we’re really rooting for one of our drivers to deliver a taste of victory to millions of people this holiday weekend,” said Bill Kelly, senior vice president, Coca-Cola Brands, Coca-Cola North America. “It would be a great way to top off the first-ever Coke Zero 400 with a celebratory toast in Victory Lane.”

“It’s pretty common for the winning driver to spring for a round of drinks after the race, but we’re taking things to a whole new level for the inaugural Coke Zero 400,” said two-time NASCAR Sprint Cup Series™ Champion Tony Stewart. “It would be pretty cool to come through for race fans with free Coke Zero. I hope to be in Victory Lane Saturday night telling millions of people that drinks are on me.”

The “Taste of Victory” program is one of many ways Coke Zero has taken a prominent role in NASCAR® this year. Title sponsorship of the Coke Zero 400 Powered By Coca-Cola serves as the centerpiece for the brand’s expanded presence in the sport, and an online voting contest recently allowed fans to select the new race logo. In addition, marketing efforts have included the launch of Coke Zero’s first-ever NASCAR®-themed advertising campaign, driver appearances, high-visibility track signage, at-track sampling and much more – all promoting the brand’s core message – Coke Zero has “Real Coke Taste and Zero Calories.”

Since its launch in 2005, volume for Coke Zero continues to accelerate. Among 350 sparkling beverage brands launched since 2001, Coke Zero is one of only six to surpass 1% market share, and the only one to maintain it – with a current share of 1.5%. By using irreverent, humorous communication and delivering Real Coke Taste and Zero Calories, Coke Zero has established a strong connection with young adult males and achieved the highest trial of any recently launched Coca-Cola North America brand.

The debut of the Coke Zero 400 Powered By Coca-Cola is part of a 10-year sponsorship agreement between Coca-Cola North America (CCNA) and International Speedway Corporation (ISC). Through a variety of track partnerships, brands from CCNA will be refreshing fans at 13 race tracks in 2008 before expanding to 17 race tracks by 2012. Coca-Cola is the official sparkling beverage of NASCAR and has been involved with stock car racing for more than 40 years. A signature part of Coca-Cola’s innovative NASCAR program is the Coca-Cola Racing Family – a collection of veteran drivers and rising stars. In addition to the Coca-Cola sponsored drivers participating in the Coke Zero 400, the Coca-Cola Racing Family includes fan favorite Kyle Petty and recently retired former NASCAR Sprint Cup Series Champion Dale Jarrett, who will be serving as grand marshal for this weekend’s race.

(a) Coupons for free 20-ounce bottles of Coke Zero will be redeemable until September 1, 2008 at participating retailers across the country where Coca-Cola products are sold. Limit is one coupon per person. All U.S. residents 13 years of age or older are eligible.

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