It's 'Game On' for the 17th Annual Wendy's High School Heisman Award

/PRNewswire/ -- Wendy's® is looking for the next class of remarkable students who excel in academics, athletics and community involvement. Celebrating its 17th year, the 2010 Wendy's High School Heisman(TM) award application process is underway. Now through Oct. 3, 2010, eligible students (graduating class of 2011) can apply and submit their applications at www.WendysHeisman.com.

"I'm proud to be part of a program that honors young men and women who embody the spirit of the Heisman tradition of hard work, dedication and an outstanding record both on and off the field," said Archie Griffin, two-time collegiate Heisman Memorial Trophy winner (1974 - '75). "The Wendy's High School Heisman award recognizes those individuals who have put forth tremendous effort in the classroom, in sports and in the community to deliver excellence in all they do."

The Wendy's High School Heisman (WHSH) award is a joint program between Wendy's and the Heisman Memorial Trust, host of the Collegiate Heisman Memorial Trophy. Just as the Heisman is known for being the top award in college football, WHSH is known for being the most prominent award at the high school level. To date, more than 250,000 high school students have represented their schools.

The elite recognition of the WHSH award also gives students the leverage they need to shine on their college applications and stand apart from their peers in the competitive process. "Being recognized as the Wendy's High School Heisman Winner has opened so many doors for me and has reinforced my confidence in taking on whatever challenges and opportunities may arise," said Kyle Pollock, 2009 WHSH winner.

All eligible seniors may submit an application online through Oct. 3, 2010. The first 41,100 applicants will receive a Wendy's gift card randomly valued from $5 to $50. From the completed applications, one male and one female winner will be chosen to receive the Wendy's High School Heisman award. For more information, students can visit www.WendysHeisman.com, call (800) 205-6367 or contact their local high school principal, guidance counselor or athletic director. Students can also visit the WHSH fan page on Facebook at http://www.facebook.com/wendyshighschoolheisman.

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Georgia Tech Athletic Department Launches First Mobile App

/PRNewswire/ -- Marking its first foray into the mobile arena, Georgia Tech's Athletic Department released today a free mobile app covering football and men's and women's basketball. Produced in-house by Georgia Tech sports information and marketing staff using Whoop's web-based Creative Studio (www.whoop.com), Georgia Tech's rich media mobile app is designed to work on many different mobile phones, offering up-to-the-minute live updates of games, news feeds, team and player statistics, schedules, audio and video highlights, and links to ticket sales. There's also direct access to Athletic Director Dan Radakovich's "The Good Word" blog.

"Like many college athletic departments, Georgia Tech has been bombarded with pitches from mobile web site builders and iPhone app developers," said Wayne Hogan, associate athletic director for public relations. "Because of its limitations, a mobile web site wasn't our first priority and building just an iPhone app didn't make sense strategically because it would have excluded many of our students, alumni, fans and media who carry other mobile devices, like Blackberry or Windows Mobile phones. So when we saw Whoop's do-it-yourself mobile platform in action, which lets us build and control our own mobile channel and reach all different types of phones, we jumped at the opportunity."

"As one of the world's premier institutes of higher learning and a perennial sports leader in the ACC with rabidly passionate football and basketball fans, Georgia Tech is an ideal client for us," said Jeff Wilson, EVP of sales and marketing of Whoop. "With this new mobile app, Tech fans will be able to stay engaged with their teams wherever and whenever they want. It's like having their own personal college sports channel on their mobile phone."

Georgia Tech's mobile app was built in the Whoop Creative Studio, a web-based platform that's as easy to use as PowerPoint. In opening up mobile app creation to non-developers, Whoop makes it simple for schools, companies, agencies and organizations to produce and publish their own mobile channels, quickly and affordably.

To download the Georgia Tech mobile app, text the word "Jackets" to 53000 and follow the instructions. Standard messaging rates apply.

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