/PRNewswire/ -- In celebration of the second-annual Chick-fil-A Kickoff football game, Chick-fil-A restaurants nationwide will offer a free Chick-fil-A Chicken Sandwich to any customer wearing any sports-related apparel on Labor Day, Monday, Sept. 7.
The Chick-fil-A Kickoff Game, pitting the University of Alabama against Virginia Tech, will be held at 8 p.m. (EDT) on Saturday, Sept. 5, at the Georgia Dome in Atlanta and will be televised nationally on ABC. The following Monday, Sept. 7, from 10:30 a.m. to 8 p.m., customers are encouraged to visit any participating Chick-fil-A restaurant wearing their favorite sports-related apparel to receive a free Chick-fil-A Chicken Sandwich. Appropriate attire includes any article of clothing with a sports team logo - from a little league uniform to a favorite professional or collegiate jersey, hat, t-shirt, socks or other accessory.
"Last year's inaugural Chick-fil-A Kickoff Game was a huge success, and we are thrilled to see the excitement building for this year's event," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "This promotion has proved to be a great way to celebrate the beginning of college football season, and what better way to celebrate than giving away the Original Chick-fil-A Sandwich?"
In addition to leveraging the Chick-fil-A Kickoff Game broadcast on ABC, Chick-fil-A has developed an online campaign to further promote the sandwich giveaway. On Aug. 24, the chain will launch www.ChickenWave.com where fans can create a virtual version of a stadium fan "wave" for a chance to win various Chick-fil-A prizes. The site incorporates photos of fans' faces and allows users to invite friends to join their "section." The first 250,000 people to join the Wave will receive a coupon for a free Chick-fil-A Chicken Sandwich, and the next 750,000 fans who join will receive a coupon for a free Coke Zero. From Aug. 24 - Oct. 31, the chain will conduct a daily drawing among all Chicken Wave users for a $50 Chick-fil-A Gift Card. In addition, Chick-fil-A will reward the largest Wave section with a free 2010 Chick-fil-A Cow Calendar (which includes monthly coupons redeemable for free Chick-fil-A food).
Last year, the Chick-fil-A Kickoff Game between then No. 9 Clemson and No. 24 Alabama delivered a sold-out Georgia Dome and a prime-time broadcast on ABC, drew the attention of the national media, earned an appearance by ESPN's College GameDay built by the Home Depot and helped springboard Alabama to an eventual No. 1 ranking. The Chick-fil-A Kickoff Game also provided each university an academic scholarship of $50,000 Chick-fil-A has also been the title sponsor of the Chick-fil-A Bowl (formerly the Chick-fil-A Peach Bowl) since 1997 and has helped grow the event to become one of the most competitive and highly viewed games during the collegiate bowl season.
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Tuesday, August 25, 2009
Chick-fil-A Kicks Off 2009 College Football Season with FREE Chicken Sandwich Giveaway, Interactive Website for Fans
Monday, September 22, 2008
The 20th Anniversary of the Bank of America Atlanta Football Classic to Air Live on VERSUS, September 27 at 4 p.m. ET
PRNewswire/ -- The 20th anniversary of the Bank of America Atlanta Football Classic will air live on VERSUS on September 27, at 4 p.m. ET, marking the first time that the game will be televised nationally.
VERSUS, a national cable sports network in more than 73 million homes, will air the match-up between Historically Black Colleges and Universities (HBCU) rivals Tennessee State University and Florida A&M University live from the Georgia Dome. This year's game marks the 10th consecutive year in which the two teams have taken to the field for the Classic.
"We are very excited for the opportunity to televise this year's 20th anniversary game on a national platform available to more than 73 million U.S. viewers," said Marc Fein, Executive Vice President of Programming, Production and Business Operations for VERSUS. "We feel that given the tradition and historic rivalries featured in the Bank of America Atlanta Football Classic, it is truly an event of national significance."
The 100 Black Men of Atlanta, organizers and hosts for the game, commissioned Atlanta-based sports marketing agency Career Sports & Entertainment to plan the games broadcast, media and marketing strategy. A unique element -- traditionally characteristic of HBCU football games -- to be showcased will be the McDonald's Halftime Show -- an immensely popular Drumline-style battle of marching bands.
"This rivalry is absolutely drama-filled! With its highly electric marching band battle, we have a very unique sports property here with the Bank of America Atlanta Football Classic," said John T. Grant, CEO, 100 Black Men of Atlanta. "Our organization has been putting this game on for 20 years now and has witnessed hundreds of thousands of patrons flock to Atlanta to enjoy the annual festivities. We've noticed that the nature of sports programming has evolved to engage fans even more than in the past. We're very excited about adopting new elements to the production that will enhance the fan's overall experience."
The Bank of America Atlanta Football Classic has generated more than $115 million for Georgia's economy, as well as more than $5.8 million has been contributed to participating schools over the past six years. Proceeds from the game serve to fund the 100 Black Men of Atlanta's Project Success initiative -- a youth development program that stresses academic achievement and career guidance.
For more information on the Bank of America Atlanta Football Classic, visit www.atlantafootballclassic.com.
About the Bank of America Atlanta Football Classic
First organized by the 100 Black Men of Atlanta in 1989, the Back of America Atlanta Football Classic has evolved into the second largest recurring college sporting event in Georgia. Culminating in a sold-out college football game between rival programs, complete with a full marching band showdown, the Classic's week-long agenda of events includes a town hall meeting on African- American health issues; a collegiate symposium; health, job & college fairs; the Georgia Power Parade of Excellence; and the Friday-night Battle of the Bands.
Bringing 150,000 visitors into the city, the Bank of America Atlanta Football Classic generates nearly $30M in Georgia's economy each year and now has a permanent exhibit located in the Georgia Dome commemorating its success. A blue-chip roster of sponsors, including: Abbott, Aetna, Allstate, AstraZeneca, Atlanta Journal-Constitution, Atlanta Life Financial Group, Bank of America, Coors, Delta, Ford, Georgia Power, Jack Daniels, MARTA, McDonald's, NASCAR, Russell Corp, Tyson, AT&T and UPS join title sponsor Bank of America to make these events possible.
To date, the Bank of America Atlanta Football Classic has raised more than $2.6M over the past four years to fund the organization's post-secondary preparation and tuition assistance program for at-risk youth, Project Success, and almost $7M in contributions for the participating universities.
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