Electronic Timing Added for all Participants in the AJC Peachtree Road Race

The Atlanta Track Club, organizer of The Atlanta Journal-Constitution Peachtree Road
Race, is adding electronic timing for all participants for the 40th edition of the event. Previously, only runners in Time Group One and the seeded waves - approximately 7,500 runners - received timing devices with their race packets. This year, all 55,000 participants will be officially timed.

“We are always looking at ways to improve the event experience for participants in the AJC Peachtree Road Race,” stated Tracey Russell, Executive Director of the Atlanta Track Club. “Providing official timing for all participants will give runners the opportunity to see how they perform in one of the largest road races in the world.”

The light-weight, one-time-use D-Tag attaches to participants’ shoes and is activated when they cross the start line. The ChronoTrack D-Tag system was recently used at the Atlanta Track Club’s other signature event, The Weather Channel Atlanta Marathon and Half Marathon, this
past Thanksgiving and was well-received by event participants and race volunteers.

“With an event the size of the Peachtree, using traditional forms of electronic timing wouldn’t work because chip retrieval after the runners cross over the finish line often causes bottlenecks with that high of volume over a short period of time,” commented Jon Hughes, President of Event Marketing and Management International (EMMI), the official timing company of the AJC Peachtree Road Race. “The ChronoTrack D-Tag system eliminates the need to
retrieve the timing devices when runners cross the finish, and we are excited to incorporate this new timing technology into the largest race in the U.S.”

The 40th running of The Atlanta Journal-Constitution Peachtree Road race will take place on Saturday, July 4, 2009. The race begins on Peachtree Road by Lenox Square and finishes on 10th Street near Piedmont Park.

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