Tuesday, September 23, 2008

Bidding Starts Today in 10-Day Charity Auction for a Ride with Dale Jr.

(BUSINESS WIRE)--Three laps, four and a half miles, three and a half minutes, 170 mph.... No matter how you look at it, a breakneck ride shotgun next to Dale Earnhardt Jr. is a thrill of a lifetime! And, thanks to an online charity auction from the Wrangler® brand, one lucky fan will get the chance to climb in the passenger side of the No. 88 AMP Energy/National Guard Chevrolet for a thrilling ride around Lowe’s Motor Speedway in Charlotte.

Bidding opens September 23 at 7:00 p.m. EDT on eBay and will continue through Friday, Oct. 3. Following the final bid, Wrangler® will donate 100 percent of auction proceeds to the Victory Junction Gang Camp, a NASCAR-themed medically sound camp that enriches the lives of children with chronic medical conditions or serious illnesses.

The denim giant is also hosting two additional auctions of autographed memorabilia to further help raise funds for Victory Junction. Up for grabs are a pair of signed Wrangler® jeans worn by Dale in a photo shoot for the brand’s current ad campaign, and a door panel from the No. 88 AMP Energy/National Guard Chevrolet Dale drove during this year’s Auto Club 500 at California Speedway. Dale was unfortunately involved in a crash during the February race, resulting in the blue paint streaks still marring the front of the panel.

“Whether it’s signing a pair of jeans, giving away the door from one of my cars or driving a generous fan around the track, I’m more than happy to do my part in contributing to Victory Junction,” said Earnhardt. “Wrangler has continued to go above and beyond in helping this great charity and I’m honored to be a part of it.”

Founded by NASCAR-driver Kyle Petty and his wife Pattie in honor of their late son Adam, Victory Junction operates solely on the generous donations of others to provide camping experiences to chronically ill children at no cost to their families. Wrangler® invites fans interested in making a personal donation to Victory Junction to visit the auction Web site at www.ebay.com/wranglerjeans. Donations can be placed in any monetary value via Pay Pal and will be processed directly to the camp.

Since 2005, Wrangler® has helped raise nearly $160,000 for charity by working in conjunction with Dale Jr. and corporate partners to auction similar ridealong experiences. Wrangler® is proud to be the longest running sponsor of Dale Jr. and continues to reign as the official jean of Dale Jr., the No. 88 race team and the entire Hendrick Motorsports organization.

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